I imagine a world where people feel seen, teams feel safe, and communities thrive.
We aren't meant to navigate work and life alone. The strongest teams and communities are built on meaningful relationships—where people truly see each other and feel safe to contribute fully. I help individuals and organizations develop the skills that make this possible. Because when we show up for each other, there's no problem we can't solve.
FSM Pathways
For Individuals
Discover your inner map.
Recognize body signals, name feelings, uncover needs. Build resilience and clarity.
Most of us were never taught how to work with our feelings—we suppress them, let them overwhelm us, or get stuck in the stories they create. FSM gives you a simple practice to notice what you feel, uncover the need beneath it, and move toward balance. It's not therapy—it's everyday self-awareness that builds resilience and authentic connection.
For Teams
Create cultures of trust.
Address emotions at work in ways that build safety and performance.
In workplaces, stress and disconnection are often mistaken for performance issues. But beneath them lie unspoken feelings and unmet needs. FSM gives leaders and teams a shared language to name what’s happening beneath the surface before it turns into burnout or conflict. The result: safer environments, stronger collaboration, and the capacity to innovate together.
For Communities
Heal together.
Navigate conflict, heal trauma, and create spaces of belonging.
Every community carries visible and invisible wounds — from conflict, disconnection, to generational trauma. FSM provides a framework for collective healing: a way to listen to feelings, witness needs, and take supportive action together. It creates spaces where every voice is valued, every story belongs, and shared trust can grow again.
Are you curious to learn how FSM could support you, your team, or your community.
About
David Hoogland
After nearly a decade as a founder and creative director, David hit a wall. Burnout spiraled into a year-long depression that forced him to confront a fundamental question: Who am I when I'm not performing?
The question opened into deeper territory: What is the purpose of suffering? Can meaning be made from pain?
What began as survival became reconstruction. He moved through years of research—from indigenous practices of initiation and mythology to Jungian psychology, then into trauma-informed somatic attachment work. Each layer revealed how much of "David" had been built on early life patterns he'd never consciously chosen but that had been holding him back. Through this work, he continues unlearning who he thought he had to be and discovering who he actually is.
Now he helps others navigate their own moments of unraveling—building the inner resources and relational skills to face what's been avoided and create lives aligned with who they really are.